GRUNDFOS VR / AR / MR inspirational catalogue

Client

Grundfos Holding A/S

Duration

Digital Concept Development Internship: September 2019 – October 2019

My Role

Ideation | Research | Design Thinking | Concept Development for VR , MR and AR | Storytelling | UI and UX for VR, MR and AR | Prototyping

The Problem

Grundfos needed a couple of inspirational concepts for the use of xR technologies they are currently putting forward as a part of their brand image and marketing strategy. Here I briefly present the concepts I created.

 

Status of the project

Confidential. Only limited amount of information could be shared.

Concept for VR

This is a scene from a VR experience that aims to educate the user about the path water in rural areas needs to go through before reaching the consumer.

Grundfos xR guidelines, which development I have taken a part of, are used here.

Due to confidentiality, the whole prototype cannot be published at the moment.

Concept for MR

The first one is a concept designed for Mixed Reality, thus including the need of a physical Grundfos product in order the app to be used. This app allows the user (a water professional) to explore a water network in a building with the help of an avatar, as well as perform maintenance or educational actions. 

Due to confidentiality, mock ups cannot be published at the moment. 

Concept for VR

This concept is a VR experience, representing virtual system maintenance competition. Gamification is a key word here. The concept is designed for high quality VR headset because of navigational requirements.  

Due to confidentiality, mock ups cannot be published at the moment. 

Concept for MR / AR

This a concept is designed either for Mixed Reality glasses or Augmented reality using a mobile device. It is aimed for exhibitions and thus requires a physical Grundfos product. The story this app reveals is based on historical events and milestone innovations Grundfos has had and done throughout the years. The concept proposes a special voice assistant avatar / narrator. Key word here is: storytelling.

Due to confidentiality, mock ups cannot be published at the moment.