Virtual Machine House - SEGES




February 2019

My Role

Ideation | Research | Concept Development | User Journey | UI | UX | Prototyping | Testing

This project is done in a team of five people in Business Academy Aarhus, Top Up program – Digital Concept Development – Diana Kichukova, Niresh Ratnam, Subankan Visakan, Robert Röper and me.

The Problem

SEGES, a danish company that offers solutions for the agriculture and food sector, was looking for a solution on how to use their large database gathered throughout the years. We were given a couple of directions we could take, and our team found it reasonable to use the data SEGES has about their Machine House. 


prototype link

Please, visit  here

Status of the project

This concept is a winner in the category of innovation.

The concept  “Virtual Machine House” is answer to the challenge of digitalizing machine houses in farms and making farmers work easier. It gives them the possibility to connect tractors to a conceptual, proposed by us, OBD plug for tractors (such currently exists only for cars  but our researches show that the price for developing such device is reasonable enough to satisfy the business).

At first encounter with the app, farmers need to connect the OBD to the machine (tractor) they are going to work with. That is possible from the Plus icon and “Connect New Devices” feature in the menu, shown on the video prototype below. For that purpose, they need to choose the exact OBD device from the list as shown on the second screen.

After the tractor is being connected, farmer can check the system status of the machine, see its currents location, as well as check details about another machine (tractor in blue) in the machine house and set up its working processes (if they are going to work with it later).



Once the tractor has been connected to a OBD, farmers can quickly chose whatever conditions they need for a certain process (fx harvest, as shown here) and can save them for use multiple times. They can also chose last used settings if they know those are the best performing ones they need or SEGES suggestions, based on the collected and analyzed by the company data.



Normally, when a breakdown occurs, farmers need to use the service of the particular manufacturer or a mechanic and that costs them more time and money.

“Virtual Machine House” concept gives the farmer transparency over the condition of their machines. OBD is giving reports about breakdowns, so farmers know whether they really need that service or they are able to fix it by themselves.

The concept also gives transparency over all machines working processes, conditions and locations. The farmer can check the machine he is working with but can also check the status of other machines; who used it last; what technical issues a machine has.

For testing the prototype, please visit here