Hi, I’m Elitsa
UX/UI designer for complex B2B and enterprise products
I help product teams turn many user roles, dense data and tangled business rules into clear, buildable interfaces - from requirements and user flows to UI, design systems and developer handoff.
- 6+
- Years designing digital products
- Enterprise · SaaS
- Robotics, aviation, telecom
- DK
- Based in Denmark, working remote and onsite
Companies I’ve worked with
Selected work
Four complex products, made easy to use.
Password protectedDatumPro Telecom infrastructure
Telecom network planning, simplified
Telecom planners draw and manage infrastructure directly on a map, in one platform built for many roles and dense data.
One platform replacing 4 separate tools, with role-based views for 3 user types and map tools set up once in Catalog Studio.
Shown with anonymised data - happy to walk you through more in a call.
O-Robotics Autonomous robotics
Robot fleet control, in your pocket
A mobile-first control center that lets operators supervise a fleet of autonomous robot sweepers from anywhere on site.
Took the product from concept to an MVP control app.
VRpilot Aviation training
One clear path to the cockpit
In VR, every extra click costs a pilot focus, so the path from login to the cockpit had to be clear.
Experiencing flight procedures went from scattered back-and-forth gestures to one straightforward, logical flow with only a few taps.
Diplo Educational Technology
Learning that keeps students coming back
Leagues, rewards and a parent dashboard that make 10- to 18-year-olds want to keep studying.
Used by 400+ students.
“Elitsa had a huge impact on defining both short- and long-term updates to VRpilot UX/UI. … Within days she was able to ask all the right questions, and she was not afraid of asking the questions that forced us to think about previous decisions.”
“Elitsa has been a valuable team member at GreenCarLane. Both delivering great user research and design, to then lead the development and team. … I highly recommend Elitsa!”
How I can help
Where I add the most value
I join your team as a designer, or own the design of a product end to end.
Complex product UX
Untangling workflows, roles and dependencies so a large product feels coherent to every user.
User flows · IA · Role & permission models
Data-heavy interfaces
GIS maps, tables, dashboards and operational tools that stay readable under real, heavy amounts of data.
GIS & mapping UI · Dashboards · Data tables
Scalable UI systems
Extending design systems with contextual components for each project, and keeping Figma in sync as the product grows.
Domain components · Tokens & theming · Docs & governance
Design to implementation
Close work with developers from early feasibility checks to reviewing the build, so what ships matches what was designed.
Dev-ready Figma files · States & edge cases · Build reviews & UI bug reports
How I work
From tangled problems to clear solutions
Adapted to your team’s rhythm - discovery sprint, embedded contract or full product design.
Understand
Short conversations with the people who know the domain, and a close look at the data, rules and constraints. Just enough to get started.
Structure
Flows, information architecture and role models - agreed before any polished UI.
Prototype, demo, iterate
AI-assisted prototypes. I demo, gather feedback and refine in quick loops.
Ship and refine
Dev-ready files or Claude prototypes, depending on the pace and need. Close work with developers and build reviews, then improving what’s live based on real use.
About
Good design doesn’t hide complexity. It organizes it.
A designer who thrives in complicated projects
I’m Elitsa, a UX/UI and product designer based in Denmark with 6+ years of experience across enterprise platforms, SaaS products, robotics and training tools.
I do my best work where there is a lot to understand and synthesize before anything can be designed well - many user roles, dense information, connected workflows, technical limits and business rules that all need to fit together.
Teams bring me in when requirements are still unclear and priorities compete. I have those conversations with product owners, developers and stakeholders, and turn them into decisions the whole team can build on.
I adapt to what the project needs. When the details matter, I work pixel-perfect, down to spacing, states and visual hierarchy. When speed matters, I prototype and design fast with AI, so teams can see, test and decide in days instead of weeks.
What you can expect
- Clarity under complexity
- I make the structure of a product visible, so the team can see and agree on what matters first.
- Full ownership
- I lead design end to end and bring structure to ambiguous briefs without needing hand-holding.
- Close to engineering
- I design with feasibility in mind and stay involved through handoff and testing.
- Systems thinking
- Every screen is part of a system. I build patterns that scale with the product.
At a glance
- Experience
- 6+ years in product design
- Engagement
- Freelance or contract, remote / hybrid / onsite
- Teaching
- UX/UI lectures at Erhvervsakademi Aarhus and ReDI School Aarhus, student mentor
- Tools
- Figma, FigJam, Miro, Claude, Lovable, DevOps, Jira, UXtweak
- Languages
- English, Danish
Working on a complex product? Let’s talk.
Tell me what you are building and let’s see how I can help. I usually reply with a few questions and a suggestion for a short intro call.
- linkedin.com/in/elitsa-mineva/
- Location
- Denmark · Aarhus